03 April 2008

Wising up in the Clever Country

I'm delighted to announce that my business partner and I have just finalized a White Paper on intellectual property for businesses in Australia.

Sadly, most Australian business owners could be better managers of their intangible assets. It's a concern that 85% of Australian patent applications originate overseas (source: IP Australia). It would appear that leaders of innovative companies are in danger of giving our future away!

The White Paper includes:
  • Numerous case studies illustrating the use and misuse of IP.
  • Guidelines to implementation of an intellectual asset management program.
  • How to identify hostile competitor IP positioning before it causes financial loss.
  • IP checklist before launching a new product or brand.
  • How to stop employees leaving with critical IP assets.
Email me at beagar@enb.com.au if you would like a copy of the White Paper.

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